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Bharti AXA life insurance wins Finnoviti 2020 award for technology excellence

Bharti AXA life insurance wins Finnoviti 2020 award for technology excellence

Bharti AXA Life Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance companies, has been awarded the prestigious ‘ Finnoviti Award 2020 ‘ for innovation excellence and its innovative eASE digital solution, which allows customers, distributors and all internal stakeholders to embark seamlessly.

Bharti AXA Life Insurance was honored at the recent 9th edition of the Finnoviti Award 2020 for its end-to-end digital sales enabling eASE to embark on every milestone of the customer’s journey, from product suitability assessment to premium measurement and payment and e-policy issuance.

EASE is the first-of-its-kind and the quickest technology-enabled program that cuts policy turnaround time by only 90 seconds decision and 30 minutes issuance. It is also designed to inform customers in real time of the status of their proposals.

We are betting big on innovation in our growth journey and are happy to be recognized for distinction in innovation, which has become a critical factor for us in mobilizing transformation across our operational spectrum. The Finnoviti Award is a real testament to our fresh and advanced solution – eASE – that addresses the right unmet needs and helps customers, distributors and all internal stakeholders get their jobs done better and faster,’’ said Mr. Vikas Seth, Managing Director and Chief Executive Officer

Receiving the award, Mrs. Ishita Mukherjee, Chief Operating Officer, Bharti AXA Life Insurance,  said“Indeed, it is an honor for us to be given the Finnoviti Award and acknowledged for virtuosity in applying and using new age technology to support customers and industry. The novel digital e-ASE offer commemorates team efforts to deliver enhanced performance, added value and superior customer service in line with our customer-centric corporate ethos.We hope this recognition would inspire us to raise the bar even higher and give our customers best-in-class insurance products and services. ”

She said eASE is an internet-based digital workflow framework as well as an intranet with the ability to use both online and offline, thus enabling ‘ Anytime, Anywhere Login and Policy Issuance.

In addition to building the ecosystem, Bharti AXA Life Insurance aims to digitally transform its new business and underwriting processes to allow policies to be sold on any computer, anywhere with straight handling right from product suitability assessment to application, underwriting and issuance point.

The Finnoviti Award further enhanced the role of the company to effectively push strategies for digital transformation in its operations.The Finnoviti Award was attended by as many as 50 companies from the BFSI market, coordinated by Banking Frontiers, which acknowledges and rewards inventions and honors innovators in the banking, financial services and insurance industry.

The Finnoviti Award was attended by as many as 50 companies from the BFSI market, coordinated by Banking Frontiers, which acknowledges and rewards inventions and honors innovators in the banking, financial services and insurance industry.

News Desk

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