Bluestone joins the jewellery market of Gurugram, the first-of-its-kind store is launched
Bluestone, the country’s leading fine jewellery company, opened its first brick and mortar store at the Gold Souk Mall in Gurgaon today. The business intends to open about 100 (operational) stores by December 2020 under its grand multi-store multi-store expansion plan. This is the newest out of the 25 stores that are in the pipeline in the current financial year in the sequence of the 19 stores opened so far. These store launches are intended to be part of a larger omni-channel ecosystem established by the founder and CEO, Gaurav Singh Kushwaha, BlueStone Jewellery and Lifestyle Pvt. Ltd. which aims to change the way the country buys jewellery.
Gaurav Singh Kushwaha, Founder and CEO of BlueStone Jewellery and Lifestyle Pvt, commenting on the store launch. Ltd.,said, “The opening of this store is an important milestone in the company’s growth. A store is a precious touchpoint where customers build confidence with a brand. We plan to create strategically different stores to provide customers with immersive jewelry browsing and buying expertise. At the same time, these stores provide easy point-of-contacts between our company and consumers, which helps to build trust a long way. So far in our saga of expanding our offline footprint across the country, we have had 18 successful launch stories.With the launch of our Gurgaon chapter, we hope that Gurgaon people will welcome Bluestone with similar enthusiasm, particularly as it is one of our pioneering stores.”
Speaking about the numerous collections of jewellery that will be housed in the store, he added, “We have selected the collections of jewellery for our Gurgaon customers, bearing in mind the latest and classic fashion trends, both traditional and contemporary – combined with the best quality and style.”
The store displayed some of the new and most famous collections of jewellery from the 7,000 plus exclusive in-house designs exclusive to the Bluestone brand. BlueStone also provides Solitaires options at attractive prices over 1.4 Lacs. Various types of jewelry products are available at the store including rings, bracelets, pendants, necklaces and earrings. To support the clients, Bluestone has trained experts in place to assist the buyers in their selection process. The consultants would also be instrumental in offering their customers brand versatility in their services, such as a request to change the gold purity or color of a product, modify the quality of the diamonds, provide advice on Solitaires, and much more.