Women’s Day 2020: Shut down trolls
It’s a pleasure to be able to be who you want to be and not get trolled for who you are. In this patriarchal culture, a situation generally faced by women every day. Standing their ground, the women of today bring the unwelcome expectations and views of beauty into a box and believe–Large is Beautiful! Celebrating the women of today, Future Lifestyle Fashions Ltd’s all plus size fashion store. A bold and quirky strategy has come up in their new video advertisement this Women’s Day. Such excentric women are not paying attention to the trolls they get and are more comfortable in their bodies, thus redefining attractiveness, being unpologetically sassy about their version of the true self.
The campaign has two body-positive influencers: Sakshi Sindwani & Neha Parulkar seen in a friendly conversation with each other, thinking about cringe-worthy comments made on their bodies by people. The video resumes reading mean tweets about thick people with both women and is seen mocking the trolls in a wild and fun way by addressing them.
Speaking of the launch of the video campaign, Hetal Kotak, CEO, aLL: The Plus Size Store said, “aLL: The Plus Size Store has consistently addressed women’s fashion-conscious plus size needs and aims to crack well-established misconceptions about style. They strive to bring about a revolutionary change in women’s minds about themselves this Women’s Day. Our slogan # IamBetterCurvy is a little encouragement to let go of their inhibitions and inspire them to move towards greatness.
Society has often told women that we are not acceptable until we are “good” and have a hourglass figure, particularly Plus-size women and those who live in larger bodies. ALL has always preferred to welcome and care for different shapes and sizes, and to crack the stigma of plus size fashion, offering well-cut, trendy, and fashionable outfits. Feast on women of all sizes in the country.
If you’ve got it, flaunt it – #IamBetterCurvy!